About Alex Wayne
I'm a bilingual content creator and multimedia producer who builds AI-powered workflows that turn raw assets into multi-platform content. I combine creative production skills from TV and film with technical automation to make content systems that actually ship.
What I Actually Do
I specialize in building production pipelines—not just "making content," but designing repeatable workflows that take one source asset (like a video or audio file) and automatically turn it into YouTube uploads, blog posts, social snippets, visual assets, and scheduled distribution.
This isn't theoretical. I use tools like n8n, Google APIs, Notion, LLMs, transcription services, and scheduling platforms to build end-to-end automations with human oversight where it matters. The result: less manual copy-paste work, more consistent output, faster shipping.
My background is in storytelling and production—I understand what makes content actually work. But I also know JavaScript, API integrations, and workflow automation. That combination is rare: most content people can't build the technical systems, and most technical people don't have the creative instincts.
Background & Experience
Content Creator: Puny.bz (Nov 2024–Present)
Leading content strategy and production for a web app helping entrepreneurs build digital storefronts. Building educational content systems, launching podcast, and running growth campaigns.
Results: Grew social following by 3,000+, produced viral content generating 500+ sign-ups, launched official podcast.
Videographer & Video Editor: Awsum Media (Aug 2020–Apr 2024)
Video production company helping local businesses, brands and artists create high-quality videos that deliver results and engage target audiences.
- • Designed strategic campaign for UPR Dance Team that amassed 350k+ views and sold out tickets for national dance competition
- • Planned and produced 15-video Instagram/Facebook campaign for Adobo Mi Sabor, including viral video with 100k views that led to company's first profitable month
- • Created video series for Scrubs & More showcasing products, emphasizing branding, increasing awareness and driving sales
- • Shot and edited social media reels for Glam Paws pet grooming, growing followers from 700 to 3,000+ and fully booking appointment schedule
- • Created video recap and behind-the-scenes for Dick Clark's New Year's Rockin' Eve - Live from Puerto Rico
- • Created music and dance videos for artists like Kevin Kazui, Khei!, Fernando Ramos and brands like Slay
Videographer & Video Editor: Muuaaa Design Agency (Contract)
Award-winning design and branding agency offering design as a solution to increase market share.
- • Created social media reel showcasing Muuaaa Design's work in Hierba Buena dispensary
- • Filmed and edited client testimonial for Neptuno Networks, incorporating music, captions, b-roll, and branding
- • Filmed and edited 3 TV spots (15 seconds each) incorporating comedic timing, music, color grading, motion graphics and branding
Assistant Producer: Buenas Podcast (2019)
Puerto Rican personality interview podcast. Handled recording, editing, scheduling, posting, clips, thumbnails, and full branding from inception. Early pioneer of podcast clipping for social distribution.
Education & Recognition
B.A. in Audiovisual Communication
University of Puerto Rico, Río Piedras — Summa Cum Laude
Festival Recognition
Official Selection, ScreenDance Miami Festival 2021
How AI Changed My Work
I started integrating AI into content workflows at the end of 2023, really ramping up in early 2024. Initially used it for content planning, calendars, interview questions, and brand discovery—helping clients figure out their messaging faster.
The turning point was realizing AI works best when it's part of a system, not just a one-off prompt. I started building actual production pipelines: transcription → LLM processing → multi-format output → automated distribution. That's when the real leverage appeared.
Now I think in terms of workflows: What can be automated? What needs human creativity? What's the right quality gate? The goal isn't "AI does everything"—it's "AI handles the scalable parts so humans can focus on what matters."
What I Learned the Hard Way
Volume beats perfection. Quality matters, but only to the point where it's "good enough not to be distracting." Past that threshold, shipping more content wins. The algorithm rewards consistency and volume.
Systems are everything. People who rely on inspiration or one-off brilliance lose to people with repeatable systems. You need processes you can run over and over, regardless of how creative you feel that day.
AI requires oversight. The biggest mistake is 100% AI-generated content with no human verification. You need expertise in the domain so you can quality-check outputs. AI without human judgment produces garbage.
Awareness is the real problem. Most businesses don't struggle with product quality—they struggle with getting people to know they exist. Content solves awareness. Everything else is secondary.
What I'm Good At
Creative Production
- • Storytelling & pacing
- • Video editing & post-production
- • Cinematography & composition
- • Sound design & music
- • Bilingual content (English/Spanish)
Technical Systems
- • Workflow automation (n8n)
- • API integrations & JavaScript
- • AI pipeline design (LLMs, transcription)
- • Data transformation & routing
- • Multi-platform distribution
Who I Work With
I work best with people who need to produce content consistently but don't want to hire a full production team. Startups, agencies, creators, and brands who understand that content drives awareness but are stuck on the "how to scale" part.
You're a good fit if you have expertise in what you do (so you can verify AI outputs), want to automate repetitive tasks, and are open to building systems instead of just "posting more."
I don't work on content that doesn't help people, self-gratifying vanity projects, or work that's just for consumption without adding value. If your mission is actually useful, we'll probably get along.
Want to Build Content Systems That Work?
Let's talk about your content challenges and explore how automation and AI can help you ship more without burning out.